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| Panda - The Symbol of WWF |
Introduction
WWF (World Wide Fund) was found in 1961, by Prince Bernhard of Lippe-Biesterfeld (first president of WWF), Julian Huxley, Max Nicholson, Peter Scott, Guy Mountfort, and Godfrey A. Rockefeller. It is working on issues about the conservation, research, and the restoration of the environment. The World Wide Fund was supported by over 5 million people and working with more than 90 countries in the whole world. There are currently more than 1300 conservation projects, supported by WWF. Since 1985, WWF has invested over US$1,300 million in more than 11,000 projects in more than 100 countries. The central secretariat for the network (WWF International) is located in Gland, Switzerland. The president of WWF now is Yolanda Kakabadse.
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| Prince Bernhard of Lippe-Biesterfeld, The first president of WWF. |
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| Yolanda Kakabadse, The president of WWF 2010-present. |
Mission
“WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.”
Because of that, much of WWF’s work focuses on the conservation of the biological diversity and natural habitats, endangered species, pollution, and climate change.
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| WWF's environmental ad. |
Symbol – Panda
The Giant Panda in the symbol of WWF originated from a Panda named Chi Chi that was transferred from the Beijing Zoo to the London Zoo in the same year of the establishment of WWF. This symbol was designed and made by Sir Peter Scott from the sketches made by Gerald Watterson.
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| Sir Peter Scott visiting a Giant Panda in the Beijing zoo. |
Website
You can visit WWF’s global site at: http://wwf.panda.org/
According to Google Analytics, wwf.panda.org receives more than 5 million visitors a year and more than 15 million page impressions from 236 countries and territories.
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| Printscreen of WWF's website page, when I last visited it on 29th May 2011. |
Resources :
World Wide Fund. (2008). WWF in brief. Available: http://wwf.panda.org/wwf_quick_facts.cfm. Last accessed 29th May 2011.
Wikipedia. (2001). World Wide Fund for Nature. Available: http://en.wikipedia.org/wiki/World_Wide_Fund_for_Nature. Last accessed 29th May 2011.
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